Pickup Trucks - Still As American As Apple Pie

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Americans love their pickups - millions are sold every year ? and they are a driving force in the auto industry. But many customers are now looking for the style and versatility of a truck with the refinement, maneuverability and efficiency of a crossover. Enter the all-new Chevrolet Colorado, unveiled earlier this year and now making a splash at the LA Auto Show. This new vehicle in the segment offers customers not only better fuel efficiency, but also the opportunity to customize and personalize and their mid-size pickups to fit their lifestyles. With Chevrolet's GearOn system, customers can accessorize their truck to perfectly fit their lifestyle. Whether it's a bike rack, a mounted kayak carrier, a bed divider or a ladder rack, those who come into a dealership knowing what they want at the time of purchase, means that they can wrap the cost into the payments, and pay for them over time