30 Years of SEAT Ibiza - Designfilm

automototv, motor,Sedan ? Limousine

?It was a long, complex process?, recalls Giorgetto Giugiaro, creator of the first SEAT Ibiza in 1984, a car that would eventually become the company's most charismatic, best-selling model. Sketches and protractor in hand, the Italian designer reminisces about those years when the aim was to be leader in the segment by developing ?a distinctly different product, never before created by the brand?. And the reasons for success? ?The car's proportions, the simplicity of its architecture together with its elegantly sporty look?, says Giugiaro. - See more at: http://www.seat-mediacenter.com/en-stories/videos/fathers-of-the-ibiza-together-for-the-first-time/#sthash.cLZOMT7j.dpuf